Parties
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Service Provider
Artifice & Intelligence LLC ("A&I")
Lisa Joy Ricci, Co-Founder
Columbus, Ohio
lisa@artificeandintelligence.org
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Client
Insight Analytics ("Client")
Cynthia Haebe, Owner
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Background
A&I has been engaged by Client under the existing Marketing Services Agreement to execute a brand and website refresh for Insight Analytics, including a finalized logo and brand system, a rebuilt homepage, and hosting integration for Client's "Command Lens" application. This Statement of Work governs the scope, deliverables, fees, and terms specific to that refresh, and supplements rather than replaces the Marketing Services Agreement already in place.
Section 1 — Scope of Services
A&I will provide the following to Client under this SOW:
1.1
Logo & Brand System. Finalize the logo and brand color/type system based on the direction Client selects.
1.2
Homepage Build. Build the homepage based on the direction agreed from the homepage comparison review.
1.3
Supporting Pages. Build supporting pages needed to round out the site (exact page list to be confirmed once the homepage direction is locked).
1.4
Command Lens Integration. Integrate and host the Command Lens app so it is accessible directly from the Insight Analytics website.
1.5
Deployment. Deploy the finished site to production hosting.
1.6
Brand Kit for Social. Provide a brand kit and a short walkthrough so Client can update her own LinkedIn and social profiles to match the new brand, including guidance on using her own Claude account for ongoing social content.
Section 2 — Out of Scope
2.1
Paid advertising or media buying.
2.2
Ongoing social media management or posting on Client's behalf — A&I will provide the brand kit and walkthrough described in 1.6, not ongoing execution.
2.3
Ongoing maintenance and updates after launch are not included here. A&I is happy to put together a separate maintenance arrangement with Client once the site is live, if useful.
Section 3 — Deliverables
3.1 Finalized logo files (full color, reversed, single-color, favicon).
3.2 Homepage and supporting pages, live on production hosting.
3.3 Command Lens app hosted and linked from the Insight Analytics site.
3.4 Updated brand guide reflecting the final logo, color, and type decisions.
3.5 Brand kit and short guide for updating LinkedIn and other social profiles.
Section 4 — Timeline
[PLACEHOLDER — to be set once the logo direction and homepage direction are both finalized. Suggest confirming a target launch date once Section 1 is locked.]
Section 5 — Fees & Payment
5.1
Total Fee. $1,000 flat fee for the full scope described in Section 1 (logo/brand system, homepage and supporting pages, Command Lens hosting integration, deployment, and the social brand kit).
5.2
Payment Schedule. 50% ($500) due upon signature of this SOW / commencement of the build phase; the remaining 50% ($500) due upon completion, prior to final file handoff and domain/DNS cutover.
5.3
Invoices are due within seven (7) days of receipt.
Section 6 — Ownership & IP
Per the existing Marketing Services Agreement between A&I and Client, all deliverables produced under this SOW become the property of Insight Analytics upon receipt of full payment.
Section 7 — Term and Termination
7.1 This SOW is effective upon execution by both parties.
7.2 Either party may terminate this SOW with thirty (30) days written notice. Fees for work completed prior to termination remain due.
Section 8 — Governing Law
This SOW shall be governed by the laws of the State of Ohio, without regard to conflict of law principles.
Section 9 — Entire Agreement
This SOW, together with the existing Marketing Services Agreement, constitutes the entire agreement between the parties with respect to the website refresh engagement described herein.
Signatures
By signing below, each party agrees to the terms set forth in this Statement of Work.
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Artifice & Intelligence LLC
Lisa Joy Ricci
Co-Founder
Signature
Date
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Insight Analytics
Cynthia Haebe
Owner
Signature
Date
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