Draft for Lisa's review — not yet shared with Cynthia. Replaces the prior Website Refresh SOW in full.
Parties
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Service Provider
Artifice & Intelligence LLC ("A&I")
Lisa Joy Ricci, Co-Founder
Columbus, Ohio
lisa@artificeandintelligence.org
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Client
Insight Analytics ("Client")
Cynthia Haebe, Owner
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Background
A&I has completed the brand and website refresh work initially scoped in the August 4, 2026 "Website Refresh & Brand Integration" Statement of Work, including a finalized logo and brand system, a rebuilt homepage, and a full brand documentation set. This Statement of Work supersedes and replaces that prior SOW in its entirety, consolidating the completed one-time work with an ongoing marketing program so Client has a single, simple agreement going forward: one upfront fee for everything built to date, and one monthly rate for everything that keeps the brand moving.
Section 1 — Scope of Services
A&I will provide the following to Client under this SOW:
1.1 Logo & Brand System. Finalized logo and brand color/type system (Gray Shield Peek mark, built from Client's reference image).
1.2 Brand Style Guide, v2.0. Full visual identity system document — logo usage, color palette, typography, photography direction, and information design standards.
1.3 Brand Voice Guide, v1.0. Verbal identity and messaging framework — brand promise, positioning, voice pillars, word bank, and voice-by-channel guidance.
1.4 Website. Finished, rebranded homepage and supporting pages, live on production hosting.
1.5 Command Lens Integration. Integration and hosting of Client's Command Lens app, accessible directly from the Insight Analytics website.
1.6 LinkedIn Launch Kit. Profile banner, company page cover, and post templates matching the finished brand.
1.7 Ongoing Monthly Services. Beginning at launch and continuing for the term of this agreement: LinkedIn content production (two posts per month, per the Brand Voice Guide), brand governance review on new client-facing materials, minor recurring design and creative updates, and a monthly check-in call.
Section 2 — Out of Scope
2.1 Paid advertising or media buying.
2.2 Net-new photography shoots, video production, or large custom illustration/vector-graphics projects beyond what is described in Section 1 — A&I will quote these separately if and when Client wants them, and may bring in outside design contractors to produce them.
2.3 Day-to-day posting or community management on Client's social accounts — A&I produces the content described in 1.7; Client (or her team) publishes it.
Section 3 — Deliverables
3.1 Finalized logo files (full color, reversed, single-color, horizontal lockup).
3.2 Brand Style Guide v2.0 (document).
3.3 Brand Voice Guide v1.0 (document).
3.4 Homepage and supporting pages, live on production hosting.
3.5 Command Lens app, hosted and linked from the Insight Analytics site.
3.6 LinkedIn Launch Kit (banner, cover, templates).
3.7 Two LinkedIn posts per month, for the duration of the monthly program.
Section 4 — Timeline
4.1 Website and brand documents (Sections 1.1–1.6) are complete and ready for Client review as of this SOW's date.
4.2 Monthly services (Section 1.7) begin the month this SOW is signed.
Section 5 — Fees & Payment
5.1 Upfront Launch Fee.
| Item | Amount |
|---|
| Upfront Launch Fee (covers Sections 1.1–1.6) | $1,500 |
| Credit — already paid via Upwork ("Figma Markup for Website Refresh," 7/24/2026) | –$150 |
| Net due at signature | $1,350 |
5.2 Monthly Program Fee.
| Item | Amount |
|---|
| Monthly Program Fee (covers Section 1.7) | $750 / month |
| Minimum term | 6 months ($4,500 guaranteed) |
After the 6-month minimum, the Monthly Program continues month-to-month unless either party gives 30 days' written notice, or the parties agree to renew for another guaranteed term.
5.3 Invoices are due within seven (7) days of receipt.
5.4 This SOW supersedes and replaces the August 4, 2026 "Website Refresh & Brand Integration" SOW in full. No further amounts are owed under that prior SOW beyond what is restated here.
Section 6 — Ownership & IP
Per the existing Marketing Services Agreement between A&I and Client, all deliverables produced under this SOW become the property of Insight Analytics upon receipt of full payment for the applicable fee (the Upfront Launch Fee for Sections 1.1–1.6; each month's content upon payment of that month's Program Fee for Section 1.7).
Section 7 — Term and Termination
7.1 This SOW is effective upon execution by both parties.
7.2 The Monthly Program has a minimum term of six (6) months from the launch month. After the minimum term, either party may terminate the Monthly Program with thirty (30) days' written notice. Fees for work completed or owed prior to termination remain due.
Section 8 — Governing Law
This SOW shall be governed by the laws of the State of Ohio, without regard to conflict of law principles.
Section 9 — Entire Agreement
This SOW, together with the existing Marketing Services Agreement, constitutes the entire agreement between the parties with respect to the brand, website, and ongoing marketing program described herein, and supersedes the August 4, 2026 Website Refresh & Brand Integration SOW in full.
Signatures
By signing below, each party agrees to the terms set forth in this Statement of Work.
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Artifice & Intelligence LLC
Lisa Joy Ricci
Co-Founder
Signature
Date
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Insight Analytics
Cynthia Haebe
Owner
Signature
Date
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