These are the five real directions from the image sets we generated together — same shield mark, five different treatments. Pick whichever one feels most like Insight Analytics to you, and tell me what you like or don't like about each. There's no wrong answer here.
Closest to the original mark, with a subtle opening in the shield and a medium stroke weight.
A thinner stroke and a wider, more visible gap in the shield outline.
A bolder gold sweep across the front of the shield for more energy and movement.
The tightest crop on the I/A monogram — the most compact version of the mark.
Wider, more seal-like proportions — reads well on report covers and letterhead.
We built this one out as flat vector art, starting from Variation 1's proportions, with cleaner spacing between the I and the A. It's what's in the homepage mockups right now — but if a different variation feels more right today, we can easily rebuild from that one instead.