Insight Analytics / Brand Style Guide
Brand Style Guide
A complete visual identity system built around the Gray Shield Peek mark — logo, color, typography, photography, and information design in one place.
A complete visual identity system built around the Gray Shield Peek mark — logo, color, typography, photography, and information design in one place.
Built directly from Cynthia's own reference image. A flat gray outline shield sits behind a gold uppercase I and blue uppercase A, with the shield's lower-right rail crossing back in front of the A — one intentional overlap, no shadow, bevel, gradient, metallic finish, glow, or blur.
Accessibility: use gold as an accent or large display element — never as small body text on white.
Inter — functional copy, captions, labels, navigation. Keep sentence case for readability; reserve all caps for short labels.
DM Mono — data labels, dates, hex codes, pricing
Use one controlled gold cue to identify the answer, the shift, or the important question.
Build with clean grids, deliberate crops, fine lines, and visible hierarchy.
Show responsible leaders interpreting evidence in context — not technology performing magic.
Placeholder set below, sourced free-license from Pexels — swap for your graphic designer's custom photography or real client sessions once available.
Every map, chart, or table should make one decision easier. Remove anything that does not improve interpretation.